Our Story: A Legacy of Craftsmanship, Family, and Giving Back
Our journey began in the 1960's when Martin, an immigrant from Eastern Europe, arrived in America with a dream of providing for his family. Armed with determination and a single printing machine, Martin established Superfine Printing in a small Manhattan shop. His goal was simple: to build a business that not only supported his family but also helped others. Within just a few months, Superfine Printing expanded into a larger facility on 5th Avenue in New York City’s bustling garment district, quickly becoming known for exceptional custom printing solutions.
A Growing Family Legacy in Custom Printing
From day one, Superfine Printing was a family endeavor. Today, three generations work side by side, blending traditional craftsmanship with modern technology. This deep family connection drives our commitment to delivering quality printing services that stand the test of time. What began as a small family business now provides a livelihood for many workers and their families, all while staying true to the values of care and charity that guided Martin from the start.
Expanding Into New Markets
In 2015, we recognized the growing demand for specialty paper and envelopes and launched FineCardstock as an e-commerce platform to meet those needs. FineCardstock allowed us to offer unique options for creative projects, businesses, and more. As our customer base expanded, so did our offerings. By 2021, it became clear that each division needed its own focused attention. We responded by launching FoldCard, a dedicated platform for greeting cards, educational posters, postcards, and learning charts.
A New Era: Three Brands, One Mission
Our commitment to growth and quality led us to further refine our offerings by organizing our business into three distinct but interconnected divisions:
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Superfine Printing: The original brand that remains focused on custom printing, including business materials and bespoke projects.
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FineCardstock: An e-commerce platform specializing in a wide variety of paper and envelopes. Whether you’re a crafter, a small business, or a stationery enthusiast, FineCardstock provides unique options in every size, shape, and color.
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FoldCard: Our online store is dedicated to greeting cards, educational posters, postcards, and learning charts. FoldCard is designed to inspire creativity and enhance learning through high-quality products.
Why We Stand Out: Family Tradition Meets Innovation
What sets us apart is our family-first approach, combining over 50 years of expertise with a passion for innovation. As a multi-generational business, we bring together traditional values and cutting-edge technology to offer the best of both worlds. We prioritize building lasting relationships with our customers while consistently delivering quality in every project, big or small.
Looking Toward the Future
As we continue to evolve, our goal remains the same: to provide exceptional products, personalized service, and innovative solutions. We are excited to expand our reach through our brands and build upon our legacy of giving back to the community. With our expanded facility, diverse product offerings, and a commitment to family values, we look forward to serving you for generations to come.
Thank you for being part of our journey.